It appears that a business called Travel411 has paid $3.3 million cash for the domain name www.answers.travel.
That's right - $3.3 million cash.
The press release appears to have been distributed by Intellectual Property Today, if the contact details at the bottom are anything to go by.
Tralliance swiftly put a statement out saying it is not involved in the secondary market of .travel names and knew nothing of the deal.
Travolution is not alone - other commentators are similarly sceptical.
$3.3 million for a web address, in any climate never mind the current one, does seem like the return of dot-com madness.
We own http://www.InTheWorld.travel and this is our main domain.We are leader in Activities, Sport and Tour finder.
We have now more than 70.000 suppliers registered in our site.
3.3 billions for a domain .travel??
Even if http://www.InTheWorld.travel now has 25.000 indexed pages in google it is not easy to promote a .travel domain.
For sure the domain answers.travel can’t worth 3.3 billions!