Activities Abroad has sent out a viral to 24,000 promising 'chav-free' holidays.
The company has surveyed its database to find out if common chav names such as Sharon and Chantelle are among any of its customers and found they're not. Not a single one!
Here's the BBC Radio 5 Live interview with founder Alistair MacLean.
Perhaps P&O Cruises could have surveyed its passenger list to avoid the recent negative press.
I can't help but feel that Jello Biafra identified something similar to Mr MacLean's target segment some 28 years ago in the Dead Kennedy's immortal Holiday in Cambodia.
Activities Abroad's site seems to be straining a little at the moment of writing for some reason...thus suggesting this has all been 'good' publicity for them.
Just seen this story on the BBC 24 news, and it was stating up at me as the first story on my yahoo mail page. Kind of depressing how publicity stunts like this make the news. All credit to activitiesabroad though, they'll be rubbing their hands with glee
Another great piece of PR work. I wonder though if it was the right time to launch such a publicity campaign considering it's "booking season" and all :)