"The average age of new mobile phone users in nine years old. How can the travel business appeal to this market?"
It's not such a silly question. These new mobile phone users will be travelling independently within a few years, and chances are they are already texting their parents ideas or images for this year's holiday (while facebooking their friends to find out if Disneyland Florida is as good as Alton Towers...)
In the same way as there is a generation of young folk who have never not known the internet, there will be another generation who will never not have had a mobile. It might not be the time to ask your FD for some cash to develop a travel app specifically for ten year olds, but if anyone does, the benefits could be great in the years to come.
Martin Cowen
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