What happens to flight searches when Manchester United wins a semi-final?


The last two nights were not only a drain on the emotions of three of the UK's football teams, but also may have tested the servers of some of the industry's leading online travel brands.

Figures obtained from Travelsupermarket reveal a huge influx of searches for flights and hotels for the UEFA Champions League final in Rome following Manchester United's (outrageous, it must be said!) win over Arsenal in the semi-final on Tuesday night.

Flights to Rome:

* The busiest hour on flight searches to Rome on Tuesday 5 May was 10pm (following the final whistle). Searches were up 1366.86% on the same time the week before (28 April)

* The meta search site monitored searches to Rome from 12.01am to midnight on Wednesday 6 May and found that searches were up by 596.17% on the same time last week (29 April)

* 773% uplift in searches to Rome (pre-match compared to post-match on Tuesday 5 May) - nearly 8 times more searches.


Hotels in Rome:

* The busiest hour for hotels in Rome on Tuesday 5 May was 9pm. Searches were up 110.53% on the same time the week before (28 April).

* For searches in Rome from 12.01am to midnight on Wednesday 6 May, searches were up by 141.40% on the same time last week (29 April).

* 122% uplift in searches for hotels in Rome (pre-match compared to post-match on Tuesday 5 May).

A bit quieter last night, it would appear, after Chelsea's disappointing (for some) exit at the hands of Barcelona.

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2 Comments

One of TourCMS customers (a sports tourism company) has space left on their own chartered flights - and in their own contracted hotels....



Yes i think the prices will shoot up aswell....

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