The latest issue of Travolution is given over to transparency, metrics and brand reputation online so this video from Social Orgs is particularly pertinent.
It's mildly amusing especially where it talks about conflicting messages to your audience but more importantly it's a good place to start in social media and its pitfalls.
Social Orgs predicts that the next phase of social media will be lots of people generating mixed messages about their business in different networks = wasted time and effort. Couldn't we bypass this phase and be smarter?
Linda -
Thanks for your feedback on my video. I am glad you got the "intent" of it..That was exactly what I meant for a message and it was good to hear that you got it.
Thanks for your review..
Joey