Not good news, but perhaps worse is that the wrong sound in a retail environment reduces sales by 28%.
It makes potential customers leave more quickly and even drives them to turn around at the door.
Think about it, how many times have you gone to walk into a shop and the tune playing has made you turn around really quickly.
Then there is the impact sound has on your brand and Julian Treasure sums it up here for TED.
Is your brand making a sound? And, if so, is it the right one?
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