Robert Scoble has posted some thoughts on how Twitter's promised monetisation tools could work (worth reading the comment thread on that too).
Targeted advertising is at the heart of it, but the execution is non-interruptive and doesn't mess with the 140-character message format that we all know and many of us love.
I'm interested to hear from business owners and marketers on this. Do you see the value in it? Scoble's examples use big consumer brands - Amazon, Coke - and well-established online content brands - IMDB, Rotten Tomatoes.
The candidates in travel would be similar. Big operators and OTAs, review sites and travel guide brands all spring to mind.
Questions:
- Is there anything here for smaller businesses? Would it be a scalable programme with low barriers of entry, like Google AdWords, or are we looking at a small number of big Twitter-approved partnerships?
- Scoble's model uses 'a slide-down UI' - so unless I have misread, the commercial content of the SupertTweet is invisible by default. Will advertisers fancy that?
Targeted advertising is at the heart of it, but the execution is non-interruptive and doesn't mess with the 140-character message format that we all know and many of us love.
I'm interested to hear from business owners and marketers on this. Do you see the value in it? Scoble's examples use big consumer brands - Amazon, Coke - and well-established online content brands - IMDB, Rotten Tomatoes.
The candidates in travel would be similar. Big operators and OTAs, review sites and travel guide brands all spring to mind.
Questions:
- Is there anything here for smaller businesses? Would it be a scalable programme with low barriers of entry, like Google AdWords, or are we looking at a small number of big Twitter-approved partnerships?
- Scoble's model uses 'a slide-down UI' - so unless I have misread, the commercial content of the SupertTweet is invisible by default. Will advertisers fancy that?
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