Virgin Atlantic held a one-day workshop on Friday 28 November 2008 for customers, web developers and social media experts to come together to share their insights and brainstorm news to improve the travel experience. On ...

Google Insights for Search replaced the Google Trends service to monitor keyword data across the Google search engine. Simon Morrison, from the product communications team at Google UK, runs through the system usi...

Background and objectives Sunshine.co.uk began life in May 2007, entering the densely populated and fiercely competitive budget holiday market with a fresh proposition. The agency wanted to harness the power of a...

Brief and objectives With email campaign conversion rates plateauing, holiday company Haven, part of the Bourne Leisure Group, wanted a new and exciting campaign strategy that would bring the Haven holiday experien...

  Summary In 2006, leading longhaul specialist Kuoni Travel, with over 100 years of experience in tailor making holidays, was visionary in looking to maximize from the online video revolution and to promote...

Travolution Generations is a major project looking at how different consumer age groups interact with travel brands on the internet. The September 2007 edition of our magazine will be given over to the project and will ...

How often do young adults log on? How many people think Internet advertising is aimed at other age groups? Are Silver Surfers the biggest spenders on online travel? Adam woods finds out how the different generations intera...

 

On 5 May 2008 Google changed a critical element of its paid listings policy in the UK & Ireland to allow companies to bid for keyword searches of other brand names. The change was hugely controversial and trig...

Everyone knows that buying and updating software can be a huge business expense. However, software delivered ‘on demand’ over the web is often proving more cost-effective and is providing users with more control over their...